Posted on December 20, 2011
In this interesting article, we learn about how people research organizations before they donate to them and what they hope to learn by investigating beforehand.
The main helpful tips for nonprofits include: 1) Promoting your results 2) Focus on your outcomes, proving how effective you are 3) Tell your story and show off your organization’s accomplishments 4) Connect to your audience since giving is a highly emotional experience & 5) Follow up with your donors to show them how their money was used and can be used again in the future!
