Posted on July 5, 2012
An article I read this week brings very interesting information about donors in addition to when, why, and how they give their money. Knowing what we know now from this article may help many nonprofits in gaining support for their organization. Among the many findings reported are:
1. Over-solicitation bothers many donors
2. Young supporters are untapped and eager
3. Web sites are the gateway to winning support
4. Donors plan their giving – but there’s wiggle room
5. Monthly giving may be overrated
