Posted on March 27, 2012
This article, “The W’s of a Nonprofit Social Media Strategy,” is a great tool for navigating the social media world, or Facebook in particular. The author, Ephraim Geffen, says to, “Be ‘you’ oriented and make followers feel important, feel that you want to engage them. Build their trust in your mission and eventually they will become your biggest advocates.” Staying true to who you are as an organization is key to getting your message across to the people who are connected to you online and the key to gaining future support.
