Posted on February 23, 2012
Chuck English’s article, “Six Pillars of Jewish Day School Marketing,” provides a quick and understandable guide to marketing a Jewish day school but can also be applied when marketing for a non-profit. In his article he writes that “the heart rules the head in most (if not all) decisions. You need to evoke emotional responses through images and words that speak to what parents really want for their children.” This can be used when trying to evoke what your non-profit’s work is really about and how a difference is being made because of that work.
